How to Use a Web Design Questionnaire to Understand Your Clients’ Goals and Requirements
A web design questionnaire is a tool that helps you understand your clients’ goals and requirements. It can help you narrow down their choices and make the design process more efficient.
The questionnaire also helps prevent miscommunication and minimizes the risk of a project going awry. Using a well-crafted questionnaire will also save you time from back and forth communication with clients.
1. What is your website’s purpose?
A website’s purpose determines many factors about how it will look and function. Knowing the client’s purpose helps you design a website that fits their needs and will resonate with users.
A common purpose of websites is to generate awareness, such as with a personal portfolio site or for businesses looking to get more leads. Other purposes can include e-commerce, providing information, or connecting people.
2. What is your website’s target audience?
This question will help you understand your client’s business model and the products or services they offer. For instance, if they sell online, they may need features like product pages, payment integrations, and newsletter signup forms.
Well-phrased website questionnaires can help you discern your customers’ true demands, prevent misunderstandings, and deliver a project that meets all their goals and expectations. This will ensure that both parties are on the same page throughout the entire process.
3. What are your website’s goals?
There are a lot of different ways to measure success in the world of website design. But it’s important to get clear on what your client considers a win.
Setting measurable goals can help you stay on track. It’s also helpful for finding out how successful your site is long-term. For example, you might want your site to generate more sales or increase your search engine ranking.
4. What is your website’s design style?
For example, a business website may require a simple design, while an online magazine-style website requires more detail. Including this question in your questionnaire helps you understand what style the client wants for their new website.
This is also a good opportunity to find out whether the client will want you to help them with ongoing maintenance and support tasks. If so, this will need to be included in their budget.
5. What is your website’s budget?
A website’s budget is essential to know. Without it, you can’t determine if your client is ready for a new website or needs to rebuild their existing one.
This question also gives you insight into whether they might need help with post-launch marketing or maintenance tasks. This is an effective upselling opportunity for your services.
6. What is your website’s timeline?
Web design projects can be complicated, and there are many things that can go wrong. But clear communication and documentation can help prevent these problems and make your project more successful.
Stonehill College has a beautiful website timeline that showcases their history and achievements. Check it out here. It’s sure to inspire you! Also, take a look at the other cool websites with their timelines.
7. What is your website’s target audience?
A website’s target audience should influence its content, tone and style. For example, a website targeted at stay-at-home mothers might use different language and images than one targeted at professional male athletes.
This question helps you understand your client’s preferences and will help you create a website that meets their needs. It also allows you to identify potential challenges early on.
8. What is your website’s target audience?
Defining the target audience is crucial for any website design project. It determines such details as the website’s design, language, tone, and atmosphere. It also helps designers create a strategy to satisfy their needs.
This question is important to ask because it can help you understand if your client wants you to provide support and maintenance for their website after its launch. This is an additional service that you can offer for a monthly fee.
9. What is your website’s design style?
When designing a website, typography is important. It should be appealing and consistent throughout the site. This includes font families and sizes for headings (H1-H6), running text, forms, alert messages, and other elements.
If a client has an existing website, this question can help you determine whether their website requires improvements or a redesign. This can save both time and money for both parties.
10. What is your website’s target audience?
A website’s target audience is a group of consumers that a company wants to reach with its products or services. A questionnaire can help identify this information and ensure that a website is designed for the right audience.
This question can also be used to determine if the client has any brand guidelines that need to be respected. For example, the client may want to have his website appear on search engines using certain keywords.